joe lazur

Brand Defender

Consistency in creativity

There's being creative and then there's being consistent creatively. One of the most enjoyable roles I've held surrounded being great at both. I had the privilege to hold one of the coolest titles ever in the corporate world: "Brand Defender".

No! really!! That was my title. You want to know what I did? I bet you do!

This gig was the best. How often could a guy like me dictate in design to solve a problem or correct an issue and then place said guidelines in the form of a brand "bible" for all to follow?