Allergan via Pacific Communications (Ad Agency)
With sweeping views of a detailed mountain range and beautiful blue skys above, one can't help but get the idea of clarity. The patented design of this IOL applicator was the key focus and ultimate reason for using it as a vehicle for the campaigns stunning visual.
The site was developed in conjunction with other launch materials to educate and spread awareness among the physicians in this category. The site has evolved since it's introduction but the message of clarity remains it's focal point.
Click on the image
to visit the site...