Big ideas never got so small. Used in Craniofacial reconstructional surgery, this minute, screw-like device would revolutionize the procedure.
What do you do when you have to promote a product smaller than small? The answer is everything you can, to make it bigger. I'll be honest. I couldn't stand using the cliche of the magnifying glass, but when the client has a vision they want to see, you'd better well show it. It just happened to be executed well enough to be chosen. Props to me I suppose...