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Websites jlazur.com ACD




CLIENT:
Macropore

SYNOPSIS:
Big ideas never got so small. Used in Craniofacial reconstructional surgery, this minute, screw-like device would revolutionize the procedure.

What do you do when you have to promote a product smaller than small? The answer is everything you can, to make it bigger. I'll be honest. I couldn't stand using the cliche of the magnifying glass, but when the client has a vision they want to see, you'd better well show it. It just happened to be executed well enough to be chosen. Props to me I suppose...
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