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Websites jlazur.com ACD




CLIENT:
Agouron Pharmaceuticals

SYNOPSIS:
The importance of educating patients in therapeutic options for HIV was the mainstay of this printed collateral piece.

Usually when launching a new drug, medical education can act as a high road to communicating a product message without getting in the face of the consumer with product specifics. In general, this practice is usually presented as a valuable service from the provider, gaining trust along with recognition throughout the process.
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