Conceptual
Logos
Print
Promotions
Websites
Misc
Websites jlazur.com ACD




CLIENT:
IDEC Pharmaceuticals

SYNOPSIS:
Before IDEC merged with Biogen, they reinvented their corporate brand identity. Before finally deciding to go with the color logo below, they had to make a decision. Here are a few outtakes from the many rounds of new identity attempts I went through.

The parameters I was bound by were many. As in mostly all corporate identity reinventions.
HomeResumeContact