The following concepts represent an initial brainstorming session for TorreLazurMcCann Wests’ website. These concepts demonstrate the insights and direction I would have liked to see in developing the site.
Finding a niche and being the best at it, is where this idea begins. The biotech industry in southern California has thrived. By focusing on this niche client base, the predecessor to TLMW, The BioGenesis Group, became very successful in doing so. In an attempt to revisit this past success, I proposed this new direction to convey a rebirth of our marketing expertise.
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