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CLIENT:
Baxter Pharmaceuticals

SYNOPSIS:
The client always wants to see their product in the ad and I can’t blame them. But when all you see is the product, there better be a concept involved. They wanted to see an ad that put the focus on the product packaging. I thought what was delivered was neither boring nor too tongue and cheek.

Tisseel really provided a benefit for the surgical team in the OR. The surgical glove made a real connection with the audience and placed the product box front and center.
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