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CLIENT:
Baxter Pharmaceuticals

SYNOPSIS:
Before Tisseel, surgical teams had to make their own fibrin sealants for controlling intraoperative bleeding. The results were inconsistent at best. With Tisseel, everything comes in a package that was easy to mix and apply.

Here I went headon against the homemade sealants. Even though surgeons didn’t actually use kitchen blenders to mix the sealants, they understood where the idea was taking them.
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