At the time of concepting for Tisseel, they were also testing product names which is why Tissucol is used here. The visual of the Dali-esque clock conveyed the three second (quick results) storyline.
Before Tisseel, surgical teams had to make their own fibrin sealants for controlling intraoperative bleeding. The results were inconsistent at best. With Tisseel, everything comes in a package that was easy to mix and apply.
|< previous / next >|