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CLIENT:
LifeScan
(Johnson & Johnson)

SYNOPSIS:
To combat the fluxuations in home monitoring for diabetes patients, the Harmony INR monitoring system needed to be a mainstay. In a concept and developing brand that clearly communicated the effectiveness of home monitoring, we needed to show them that the Harmony system could keep patients in the sweet spot for their therapeutic dosing.

Not only did this campaign convey Harmony in their dosing schedule but united the patient and physician closer together to keep diabetes treatment successful.
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