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CLIENT:
Gilead Sciences

SYNOPSIS:
Surfacing during the early concepting stages, this idea brought forth an interesting dynamic. A client request to communicate the drugs extended protection without overstepping the bounds of what could be said regarding the therapy per FDA restriction.

One word headlines can be limiting. But when you can get an additional message from the same single word, it becomes very promising. Which is exactly what Emtriva represented in providing this additional period of safety.
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